On December 9, JD Fresh, the fresh produce business of JD.com, joined hands with Chilean Fruits Exporters Association (ASOEX) to host a ceremony at the Bund in Shanghai to celebrate the arrival of the first ship transporting cherries of Garces Fruit, Chile’s largest cherry grower and exporter, and to officially unveil JD’s nationwide promotional campaign.
This 2022/23 season of Chilean cherries has kicked off in China, ushering in an annual highlight for both markets and the industry, as data shows that China accounts for over 90 percent of all Chilean cherry exports with an estimated value of $3 billion to be reached in the coming season. Plump, juicy and red in color, cherries are viewed by Chinese people as a festive and auspicious gift during the traditional Chinese New Year, which will fall on January 22nd in 2023.
Close partnership aiming at over 20% sales growth
Chile’s Minister of Agriculture Esteban Valenzuela sent a congratulatory remark via video for JD Fresh’s cherry season opening and in recognition of the close cooperation between Chilean and Chinese partners. Gonzalo Figueroa, Consul General of the Republic of Chile in Shanghai attended the ceremony and stressed the importance of the trade of cherries which has achieved great success commercially and beyond. He described this kick-off ceremony as “one more step for the friendship between Chile and China.”
For more information:
Vivian Yang
JD Fresh
[email protected]
