Ocean Mist Farms Brussels sprouts are currently headed into the peak fall crop, just in time to meet shopper demand during the busy holiday season. Ocean Mist Farms provides Brussels sprouts which are being harvested out of Castroville, California through January and will be coming out of Coachella and Mexico beginning in late December.
“The fall crop is peaking now along the central coast of California,” said Mark Munger, senior director of marketing. “Although we grow Brussels sprouts year-round, the crop peaks during November, which is a reason Brussels sprouts continue to grow in popularity as a holiday favorite. The season begins shifting to the Coachella Valley in late December and we expect the central coast harvest to continue well into January. We anticipate a very smooth transition into our desert growing region with supply coming out of all three regions during the December holidays.”
The company's Brussels sprout volume has increased steadily over the last couple of years to meet demand. Their release of the “Season & Steam” pack created further interest in this convenient cook-in pack. This past year, the company has added a wider range of value-added products, including the 16 oz. and 32 oz. family size form & fill packs as well as halved and shredded Brussels sprout packs, and demand has risen sharply. During the holidays, it also offers Brussels sprout stalks, a product limited to only the holiday season.
This holiday season, Ocean Mist Farms encourages retailers to let shoppers know this nutrition-rich vegetable may look like cabbage but has a denser texture and milder flavor. The grower-shipper also has a library of information, recipes and more for consumers to learn how to prepare and cook their fresh Brussels sprouts.
“We’ve found that when retailers merchandise a range of pack options, including bulk, packaged whole and fresh-cut, sales increase significantly,” said Munger. “We also recommend displaying sprouts in the value-added case and in the wet rack, providing a variety of convenient options within arm’s reach.”
Brussels Sprout options offered for shoppers and operators include:
- Bulk Brussels sprouts
Value-added fresh cut (both retail and foodservice):
- Brussels Sprouts shreds
- Brussels Sprouts halves
- Brussels Sprouts whole
- Brussels Sprouts stalks