Australian fruit exporters are already competing against cheaper producers in other nations. That is why their business model is grounded in delivering superior quality fruit. However, in this model, you have to be able to rely on shipping without delays and sufficient airfreight space.
This is exactly the predicament that Australian fruit exporters have found themselves during Covid, yet thanks to years of market development and perfecting handling throughout the supply chain, they've managed to beat the odds.
"Our exports to the US have doubled at least every year for the last five years, and now it’s hundreds of tonnes," says Marie Piccone, founder and managing director of Manbulloo Limited, Australia's largest grower of Kensington Pride and R2E2 mangoes.
Amidst soaring demand at home and with a strong domestic program through Coles supermarkets, Manbulloo has planted an additional 30,000 trees over the last few years and has also purchased seven farms around Katherine in the Northern Territory and Far North Queensland.
Source: businessnewsaustralia.com
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