A large percentage of America’s fruits and vegetables are thrown out before they are sold, simply because they don’t look perfect. To counter this, Amy Keller, co-founded Pure Plus+, a start-up that saves produce destined for landfill and turns it into Faves.
Keller claims Faves is a "delicious, healthy, candy made out of the most climate impactful, nutrient-dense fruits and vegetables."
"Food waste carries a direct global economic cost of $1 trillion," Keller noted. "In the U.S., 40 percent of food becomes waste and of that waste, 50 percent are fruits and vegetables. And so much of those are thrown out because they don’t look right, not because they’ve gone bad. So that trip really illuminated the food waste crisis for me, especially as a triathlete for whom food is fuel."
"By the fall of 2018, our team started building our supply chain of soon-to-be-discarded fruits and vegetables with farmers," recalled the long-time vegan. "And by early 2019, we were ready to show proof-of-concept with color line powders that would end up creating a candy made from fruits and vegetables."
Source: greenbiz.com
