Apeel Avocados have announced that they are soon to represent 100 percent of the fresh avocados offered at Martin’s Super Markets.
The Apeel Avocado rollout at Martin’s Super Markets was accelerated after virtually zero shrink was seen with Apeel Avocados in commercial testing, the company said. Martin’s confidence in Apeel Avocados is testament to Apeel’s plant-derived food waste prevention technology, which according to the company, on average doubles the edible shelf life of avocados.
Martin’s shared it evaluates products on three levels: taste profile, appearance (size, color, and overall eye appeal), and customer longevity, which is how much time the customer has at home to use the product. If a product doesn’t meet these quality standards, Martin’s won’t carry it, it said.
"We are committed to offering our customers the best possible produce while at the same time providing exceptional value. In keeping with this goal, we tested the Apeel avocados at several locations over several months. The results were positive in terms of customer feedback and increased sales along with a significant reduction in shrink," said Ed Osowski, Director of Produce, Martin’s Super Markets.
Apeel avocados will be highlighted in Martin’s Super Markets with a “Freshness that Won’t Go to Waste” in-store campaign, including secondary display units and signage educating consumers about how Apeel aims to reduce food waste.
While Martin’s program data is still rolling in, Apeel Sciences is reporting a 50 percent or more reduction in avocado shrink at the retail level across programs and some partners have experienced as much as a 65 percentage-point margin increase and a 10 percent increase in sales in the avocado category due to Apeel, despite inflation or other fluctuations.
"We share Martin's passion for delivering the best quality produce to shoppers, and are thrilled with their decision to partner with us as the solution for quality extension and shrink reduction," shared Gordon Robertson, Chief Revenue Officer, Apeel.
Apeel said it is still accepting select avocado, citrus and asparagus suppliers into its program.
For more information:
Jason Stemm
Ph: +1 (646) 218-6014
[email protected]
www.apeelsciences.com
