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Launching frozen pizza with cauliflower crust

Oprah Winfrey partners with Kraft Heinz

Oprah Winfrey, who launched a line of refrigerated soup and side dishes last year, announced Wednesday that she is partnering with Kraft Heinz on a new extension of her "O, That's Good" brand with frozen pizzas.

"Pizza is a favorite, fun and easy food to share with family and friends," Winfrey said in a statement. "I am always looking to add a nutritious twist to my foods, so we made part of the crust in my new pizza with cauliflower while maintaining that classic, cheesy pizza flavor you and your family love."

Many of Winfrey's grocery-store foods contain cauliflower or butternut squash as a way of adding a bit of nutrition to otherwise indulgent foods. Although, it should be noted that Winfrey's new pizza crusts contain less than a half cup of vegetables per serving.

According to cnbc.com, Kraft Heinz said that 10 percent of all profits will be donated to charities that work to reduce hunger.
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