Holograms to educate travelers on biosecurity at Auckland Airport
A Ministry for Primary Industries (MPI) trial will give visitors arriving from overseas a 3D display of biosecurity risk items and explain why they're not wanted in New Zealand.
"This is an experiment to test if new technology can be used as a communications tool to reach the public more effectively than our current static signage at the airport," said Brett Hickman, manager of detection technology for MPI.
The display will tell a virtual narrative, first focusing on fruit carried inside luggage, then displaying a hitchhiking fruit fly - and the damage it could do to an orchard and the fruit sector.
"The concept here is to create an eye-catching display that really grabs the attention of arriving passengers," Hickman said.
The display will be mounted atop a purpose-built unit which doubles as a bin where visitors can ditch any biosecurity hazards they might still have on them.
MPI will monitor how many people stop to look at the display and measure how much biosecurity material is placed into the bins to assess the viability of the project.
Source: nzherald.co.nz
