Australian horticulture is looking to make a bigger footprint overseas with the launch today of an ambitious plan to significantly grow exports by 2025.
Horticulture Innovation Australia (HIA) will commit more than $10.5 million into trade activities over the next year towards research and development to grow market access, and increased support for current and aspiring exporters.
The domestic launch was held in Sydney this morning.
A key component of the initiative is the new "Taste Australia" in-market export activity, which will help promote premium Australian produce in current and future markets.
Developed in consultation with growers, State and Federal Government agencies and other trade stakeholders, Taste Australia will be launched with more than 200 industry representatives at Asia Fruit Logistica in Hong Kong next month.
That will kick off a six-month tour of trade show events in Dubai, Beijing, Shanghai and Tokyo.
HIA chair, Selwyn Snell, said the potential for growth is significant given Australia’s solid reputation for producing high-quality produce, wide untapped opportunities, and the industry’s appetite for trade.
“Australia is known for delivering high-end produce that has undergone the most rigorous food safety inspections along all stages of the supply chain,” he said.
“We want to build upon that. The first way we are doing this is through Taste Australia, which tells the unique story of Australian horticulture products.
source: theland.com.au
