British Tomato Week pushes local produce
Revealing a disconnect between consumer's thoughts and actions, the study has uncovered that despite over half of the public (57.5%) believing it is ‘better to buy British’, figures show in fact shoppers don’t pay much attention when they shop.
Even with good intentions, 61% of respondents say they ‘don’t remember’ which country the last fruit and vegetables they bought came from.
When asking why people preferred to buy British, almost half (47.4%) said it was because it supports local business, with a third (36.3%) saying British produce was ‘fresher’ – one in five (20.8%) said it was because British produce tastes better.
One in ten (11.2%) say buying British has a high “feel good factor”.
Read more at Farming UK News
