According to Stornetta, the white vegetable is one of the fastest-growing vegetables in the fresh-cut category—up 56 percent in the last year reports Nielsen Answers research. “Innovation including the introduction of cauliflower rice is driving a significant portion of this growth,” she says. “We expect the demand for cauliflower rice and other riced vegetables to more than double the size of the segment in the next few years.”
Indeed, Apio has entered a market where other producers of cauliflower rice already exist. “There are several branded and private label products currently in the market and we’re seeing strong growth across the segment on all products in the market,” adds Stornetta.
Sourcing domestically
Right now, Apio is sourcing the cauliflowers from Yuma, Arizona and California’s Santa Maria Valley. And the product, stocked in traditional grocery stores, has a suggested retail price of $2.50. “Demand has been growing steadily with very strong velocity,” says Stornetta. “As consumers try it and realize how versatile it is, they are starting to purchase it more often and integrate it into the regular meal planning,” says Stornetta.
The cauliflower rice seems to have set a precedent for Apio Inc., who says it will launch more new riced vegetable products in 2017.
For more information:
Jenny Stornetta
Apio Inc.
Tel: +1-800-454-1355
[email protected]
www.apioinc.com
www.eatsmart.net
Sourcing domestically
Right now, Apio is sourcing the cauliflowers from Yuma, Arizona and California’s Santa Maria Valley. And the product, stocked in traditional grocery stores, has a suggested retail price of $2.50. “Demand has been growing steadily with very strong velocity,” says Stornetta. “As consumers try it and realize how versatile it is, they are starting to purchase it more often and integrate it into the regular meal planning,” says Stornetta.
The cauliflower rice seems to have set a precedent for Apio Inc., who says it will launch more new riced vegetable products in 2017.
For more information:
Jenny Stornetta
Apio Inc.
Tel: +1-800-454-1355
[email protected]
www.apioinc.com
www.eatsmart.net
