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India takes new steps to compete with Pakistan in Kinnow exports

Punjab Agro Industries Corporation (PAIC) made changes with the help of other countries a month ago in order to compete as a global exporter of the citrus fruit kinnow to as far as Russia and the UK, competing with neighbouring Pakistan. The changes included using scissors from Israel for safe plucking, and wax from Spain for better shelf life.

This week, Punjab’s containers of kinnow touched the shores of Russia at St Petersburg, while the state’s first ever consignment of the fruit for the UK would be flagged off from the PAIC’s grading and waxing centre at Badal village near here by the coming Sunday, February 19.

The 25,000 MT target still is way short of Pakistan’s 3 lakh MTs already being exported to the West.

“We (in Indian Punjab) simply never explored the potential,” said Ranbir Singh.

Eight containers, 192 MTs in all, would be heading for the UK over the next 2 weeks, while the consignment already shipped to Russia was of 144 MTs in six containers.

source: hindustantimes.com
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