Consumer opinion of Aldi's vegetable value & quality rising
Project Harvest is a tracking study commissioned by HIA on behalf of the vegetable industry. The research shows Australians now perceive Aldi as equal to Woolworths and only slightly behind Coles and speciality retailers when it comes to value for their fresh vegetable purchases.
When asked to rate the quality of the fresh vegetables available from Australian retailers, consumers place Aldi on par with independent supermarkets, and only slightly behind major retailers Woolworths and Coles.
In November last year, Aldi Australia announced the company had decided to centralise its produce purchasing, which is currently done state by state.
“This will mean better quality produce for our customers. The new centralised fruit and vegetable purchasing model, which will roll out by mid-2017, will further improve our strategic relationships with suppliers to focus on long-term, flexible contracts that suit the grower, product, season and conditions,” an Aldi Australia spokesperson said.
source: queenslandcountrylife.com.au
