Jaffa expects export sales to Increase by 50%
“We set ambitious goals to increase Jaffa Orri export volumes in 2017, and hope to double exports of the fruit by 2020,” says Tal Amit, head of the citrus sector at Israel’s Plant Production and Marketing Board. “Currently, available quantities are not sufficient to meet demand. This high demand is due to the fruit’s remarkable flavor and other outstanding characteristics, and is evident in the growing number of markets for it. We’re set to bring the Jaffa Orri to every premium supermarket, worldwide.”
It is estimated that the crop this season will reach approximately 135,000 metric tons (MT), and is forecast to reach 200,000 MT in a few years’ time. (In 2016, production was 90,000 MT.)
“This significant increase in the Orri harvest is a direct result of improving quality in cultivation, and in attaining better crop protection during growth,” calims Amit. The Jaffa Orri is a mandarin orange, developed by scientists of the Volcani Research Center in Bet-Dagan, Israel.
Jaffa Orri is exported worldwide to 45 destinations. Most of the crop is exported to the European market (78%). The most prominent countries in Europe for Orri mandarins are France (39%), the Netherlands, Scandinavia and Russia (7% each). Apart from Europe, 18% of the fruit is sent to North America and 4% to Asia Pacific.
You can visit Jaffa Orri at Fruit Logistica, Berlin, The Cube, Hall B, booth #C-17
For more information:
Tal Amit
Jaffa Orri
[email protected]
www.orrijaffa.com
