Whyte Bage Limited, a fruit and vegetable production company based in Ghana, has ventured into an ambitious retail and distribution business with the opening of a modern retail and storage facility in Tema.
The opening of the Farmer's Market retail unit at Tema Community 11, will serve as a distribution point for major supermarkets in Accra and Tema, and will also be a one-stop shop for the sale of fruits and vegetables at a relatively lower cost to the public. The company previously cultivated fruits and vegetables for the export market.
By venturing into the wholesale and retail business, officials have engaged some 30,000 local vegetable farmers to supply the company with the products.
Refrigerated vans have been acquired to transport the produce from farms to marketing centres.
The company also imports products that cannot be sourced in Ghana to satisfy the demands of the market.
The establishment of the storage facility, the company explained, was also to ensure an effective management of post-harvest losses of fruits and vegetables.
