Cauliflower prices have been expensive for a few weeks now and they will stay at the same level for some time, according to Niels Lunenborg, from Freeland. "About 18 Euro is currently paid for a 9 kilo box, which is still quite high. Last week, the price stood above 20 Euro. There is a falling trend, but it is going slowly." The mild winter resulted in a longer and higher production in several countries, but at some point there was a gap. "Dutch winter cauliflower growers have been able to profit from this."
Too expensive
In supermarkets, consumers pay up to 3 Euro for a cauliflower. "You can tell that the price has actually reached its peak. If it gets too expensive, people will look for alternatives and demand will naturally drop. And the price will eventually drop, too." When it comes to broccoli, the outlook, according to Niels, is not as positive. "It didn't go well any time during the winter. Prices remained quite stable, but were also low. The unstable weather in Spain took a bad toll on the production and demand was not spectacular."
Big price difference between Dutch and Belgian leek
Freeland is a specialist in vegetable crops with a focus on domestic produce. "One of our main products is leek." Leek prices last winter had been too low for too long. This is partly because it was barely cold in Europe. As a result of this, neighbouring countries have been able to go on with their own leeks for longer before switching to Dutch leeks. Also in the Netherlands growers have been able to harvest the necessary kilos due to the mild weather, so there were more kilos on a fairly quiet market. At the moment, prices are reasonable for this time of year, although they could have been a little higher. It is unfortunate that the price on Belgian auctions lies below that of Dutch auctions, as this of course takes a toll on the export of the Dutch product." He concludes by stating that, "precisely at moments like this is when the true strength of our company becomes clear: a very diverse but strong foundation on regular customers which guarantees daily sales for both Freeland and its growers."
For more information:
Niels Lunenborg
Freeland B.V.
Nijbracht 126
7821 CE Emmen
The Netherlands
Tel: +31 591 670570
Fax: +31 591 670579
[email protected]
www.freeland.nl
Niels Lunenborg
Freeland B.V.
Nijbracht 126
7821 CE Emmen
The Netherlands
Tel: +31 591 670570
Fax: +31 591 670579
[email protected]
www.freeland.nl
