BCfresh, a premier BC-based provider of locally-grown vegetables, announced the introduction of Farmer’s Keepers™ Potatoes.
“These potatoes may look less than perfect, but they’re perfect to increase our grocery retail partners’ sales with a customer friendly price point,” said Brian Faulkner, VP Sales and Marketing. “It’s easy to see why potatoes are the most consumed vegetable in Canada. Potatoes are high in potassium, and are a heart healthy choice when consumed in moderation.
“The farmer’s keepers name plays on the idea that these potatoes are kept by the farmers to serve at home to their families,” continued Faulkner. “After all, we all know the same flavor is only a peeler away as you can't tell these potatoes once had a blemish or were misshapen.”
Farmer’s Keepers™ Potatoes come in a variety of non-uniform shapes and sizes with minor blemishes or minor mechanical damage. Available based on the condition of the crop, Farmer’s Keepers™ are available in a 10-pound poly bag containing, red-skinned, yellow-fleshed, white or russet potatoes.
“As the largest producer of potatoes in British Columbia, we wanted to create a unique program to pass on savings for blemished produce to consumers and provide access to produce that wouldn’t normally be available to consumers,” said Murray Driediger, BCfresh President and CEO. “Being 100 percent owned and operated by local family farms is a huge plus when ensuring misshapen or blemished potatoes do not go to waste.”
For more information:
Brian Faulkner
BC Fresh
+1 604 952 3232
