Wholesale apple prices have come down in October, boosting exports slightly. The trend was partly offset by the falling foreign currency. Export was further hindered by disorder due to strong competition among export companies and technical barriers overseas.
China's main target markets are middle and low end markets, including Eastern Europe and Russia. Devaluation of foreign currencies in main countries led to the weak demand. Ten countries in Eastern Europe are from the biggest export market. These ten received 45% of the total in 2014. Since the beginning of 2015, currencies were weak. Currencies in Malaysia, Thailand, Indonesia, Singapore and the US have also come down by 5% to 15%. Devaluation of currencies let to slow economic development, high inflation and weak purchasing power.
Only 2% of apples go to high-end markets, such as Australia, the US and Canada. Japan and Korea are not open to Chinese apple exports.