Zespri season launched in North America
An attractive, larger kiwifruit with a delicate texture inside a smooth skin, Zespri’s SunGold Kiwifruit ranked highly in sensory testing. SunGold appeals to fans of Zespri Gold and Zespri Green Kiwifruit. Full of vitality, this juicy, golden-fleshed new variety has a refreshing, sweet taste with a hint of tanginess. Zespri SunGold Kiwifruit provides the daily dose of Vitamin C.
“We are ramping up a multi-media campaign in various markets around the country starting the week of 22 June,” explains Senior Marketing Manager of Zespri North America, Michele Hoard. “Zespri will also be promoting the convenience of eating kiwifruit (with Zespri’s cut-and-scoop method), as well as the great taste of the different varieties and the myriad health properties of Zespri Kiwifruit.”
The national campaign will focus on regional television spots and regionally customized programs. Zespri will implement a well-rounded campaign with sampling and customized point of sales marketing. Zespri will also be leveraging its active, well-followed social media accounts. Zespri was one of the first produce organizations to start in this area of marketing.
Zespri is dedicated to quality, sustainability, and accountability. Zespri’s system ensures traceability of every tray of fruit back to its orchard and pack house of origin and underpins our premium brand. Zespri is 100 percent owned by past and present New Zealand growers. The grower-owned company accounts for about one-third of globally-traded kiwifruit.
Hoard exclaimed, “We are looking forward to long and successful season!”
For more information:
Eva Fedderly
CEO, Spun PR Inc.
Tel: +1 (646) 450-0743
www.facebook.com/SpunPR
www.facebook.com/spunprproduce
