Reliance Retail to start online sales
Hiring is on in full swing to put together a 2,000-strong e-commerce team along with an 8,000-10,000 team for delivery, supply chain and logistics, sources familiar with the company’s plans told BusinessLine. “The launch of the portal was earlier scheduled for the third quarter of FY-2015. The reason for the delay is because the company wants to wait until the roll-out of Jio’s 4G LTE services across the country, which will allow hundreds of thousands of Indians access digital commerce services from their mobile phones itself,” said a source.
“Reliance is planning to price its 4G services at existing 2G/3G rates, ensuring that it can attract a larger section of the population who will now have access to mobile commerce, as they cannot afford laptops, tablets and desktops to shop online.”
Chairman Mukesh Ambani had articulated something similar at the company’s annual general meeting last June when he talked of Reliance Jio’s 4G broadband initiative. “This initiative would ensure that every Indian has access to latest digital connectivity and services that are on par with or better than anywhere else in the world.”
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