Study reveals Giant’s prices were lower
In its continuing efforts to ensure low, everyday prices for customers, Giant selected frequently purchased national and private label brand products and compared its prices against those of other leading supermarkets.
For a selection of groceries, which included store brand sugar, cucumbers, Philadelphia Cream Cheese, store brand shredded cheese, Barilla Pasta, Tide Liquid Detergent, Folgers Coffee, and ten other popular items, Giant prices were 23 percent lower than Safeway and 13 percent lower than Harris Teeter in Washington, D.C. (See flyer for the list of items and prices compared.)
“We know that customers have many options when it comes to shopping for groceries, and getting the best value for their hard-earned money is a top priority,” said Dean Wilkinson, vice president of sales and merchandising, Giant Food. “These price comparisons are just one example demonstrating how Giant is helping customers save. Giant has also lowered prices on thousands of items. We encourage them to compare for themselves and save.”
For more information on Giant, visit www.giantfood.com.
