Tesco dominates Czech online grocery
Food is purchased over the internet by 10 per cent of customers who have access to the internet. On average, food is purchased online 10 times per year. The virtual “shopping basket“ in the Czech Republic most frequently contains non-perishable and canned foods, coffee, tea and sweets.
Tesco dominates the online grocery market as most Czechs do their online food purchase in the itesco.cz store. Tesco now has 140,000 registered online customers. Food is purchased most frequently over the internet by customers of the Tesco and Kaufland brick and mortar chains.
Last year, a small online grocery store, rohlik.cz was launched in the Czech capital. Beginning of this year, it plans to start operating in other cities as well. Supermarket chains Billa and Kaufland are also considering launching online sales, according to Radio Prague.
The main motivating factor for the purchase of FMCG over the internet is price, the survey revealed. However, a number of customers polled also mentioned as the primary reason the fact that they cannot purchase the goods elsewhere. Conversely the greatest obstacles to the purchase of FMCG over the internet are transportation costs and long delivery time, followed by concerns about quality and freshness as well as lack of options to personally check and inspect goods before purchasing, the survey conducted by INCOMA GfK has found.
Source: European Supermarket Magazine
