Discounters score points on quality

According to around half of Germans (51 percent) the quality of food from discounters is very good, reports the German website Lebens-mittelpraxis.de. To be able to judge the value of products, one in six people believe origin on products is useful. This was shown in a representative consumer research survey conducted by the 'Deutsche Gesellschaft für Qualität' (DGQ). 

On the other hand, consumers don't find the information from food producers, trustworthy. Almost a quarter (23 percent) doubts the information on quality and origin is completely realistic. The clearness of the product descriptions was also criticised. Almost half (44 percent) of those asked didn't know what the food actually contained after reading the label, or whether it was healthy or not. This has consequences: 38 percent of people refuse to buy products when they aren't clear on what the food contains.

On the whole the subject of food is becoming more important to people. Almost half (49 percent) of those asked indicated that they took information about food in the news very seriously and eventually change their eating habits.

1,000 people between 18 and 25 years old were questioned for the representative research.


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