It’s about thyme! Provençal herb protected in France
The decision by France’s National Institute for Origin and Quality (INAO) ensures that only thyme produced in the designated area will be sold under the name which will guarantee the reputation and quality of the product. According to reports in La Provence, this protected area will encompass the Var, Vaucluse and Bouches du Rhône and include parts of the Alpes de Haute Provence, Hautes Alpes, Drome, Ardèche and Gard regions.
Source: rivieratimes.com