Avanza appoints Anusaya Fresh to sell NZ avocados in India
The company has appointed Mumbai-based Anusaya Fresh India as its distributor, which will sell the fruits to high-end retail chains, five-star hotels and restaurants.
Avanza has also roped in celebrity chef Kunal Kapoor as its brand ambassador, as it plans to engage with various stakeholders in the supply chain to popularize their premium Haas variety of avocados.
"We export to 14 countries and are pursuing a global strategy and also stepping up our presence in the Asian region. Markets like India are key future markets for us. We will be following a strategy for the next five years to develop the avocado market here," Tony Ponder, director, Avanza, said.
Ponder said more Indian consumers, chefs and suppliers were getting exposed to avocados and that the market presented an opportunity that fit perfectly with the company's strategy to offer avocados as a health food option. Factors such as proximity to India as well as the growth of the Indian economy and the affluence and aspiration of middle class were key opportunities, he added.
In the next five years, Avanza will focus on growing demand, educating Indian consumers, distributors, chefs and retail chains about these nutritional benefits as well as how to handle their Haas variety of avocados and will be supplying these in India from September to February. Increasing its presence in Asia is also part of Avanza's strategy to reduce reliance on Australia, which is its largest export market for avocados.
Source: indiatimes.com
