Winners unveiled at IGD awards
Tesco Watford Extra was named Innovative Store of the Year for creating a “unique shopping experience” including a range of new food concepts and a high-quality fresh produce offer.
Said the judges: “It has created a new approach to store design. We were impressed by the sheer scale and scope of this new, future-focused, flexible approach.”
Tesco also won the Health & Wellness Award for its campaign to reduce sugar levels in its own-label soft drinks, working closely with suppliers such as More Drinks. “It’s a great example of using scale and influence to excellent effect,” said the judges.
The IGD Award for Employability went to M&S for its four-week “Make Your Mark” programme to support disadvantaged young people and help them gain the skills and confidence they need to find work.
IGD’s Sustainable Futures Award was won by M&S Foods for its Supplier Exchange programme, which provides a framework to bring suppliers together to share best practice.
BP took the award for Shopper Activation Excellence in recognition of the way it developed a new format for its BP Connect stores using extensive customer knowledge, working with three key suppliers.
Pippa Rogers, marketing assistant at Waitrose, won the Leading Light Award, which is presented to up-and-coming talent within the grocery sector.
LJ Fairburn & Son won the IGD Award for Business Transformation and shopping app MinMeny took the accolade for Digital Engagement.
For further information, go to igd.com/awards.
