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Poland: Tesco launches TV spot for fruit and vegetables

Tesco Poland has launched a new campaign starring Robert Maklowicz, a famous Polish journalist, writer and food critic. In the TV spot, Mark emphasises the freshness of the fruits and vegetables available at the store. 

The 30-second spot shows the various stages through which fruits and vegetables must go through before they are allowed to reach the shelves and the customers' shopping carts.

Publication date:

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