Les Herbes du Roussillon is a French production and trading company specialised in the supply of fresh and dried aromatic herbs, both conventional and organic. The current Les Herbes du Roussillon was established about five years ago, but the company has over thirty years' experience in the cultivation of herbs. The products are also marketed under this brand name. "We wanted to give the company a younger vibe," explains Adriana Chelli.
Increasing demand
"The herbs market is a real niche market," she continues. "But there are many players, so you have to differentiate yourself, also through the packaging. We started exporting three years ago, which is not easy to do, considering it is a fresh product. Nevertheless, we have observed an increasing demand from various countries, especially from the UK, Ireland and Eastern European countries. In France we guarantee delivery within 24 hours and in the rest of Europe within 48 hours." According to Adriana, it is difficult to compete in the export markets. "Here in France, for example, labour costs are higher than in Spain."
Adriana Chelli during Medfel
On the coast of the Mediterranean
The herb production takes place in a total of 25 hectares on the coast of the Mediterranean Sea, both in the open air and in greenhouses. "Here we have the ideal weather to grow excellent quality herbs," says Adriana. She assures that the firm has a wide range of herbs, "including some whose demand continues to grow, such as basil, coriander and mint. Chives are another popular product. We supply almost all year round, as in winter we import from Morocco and Israel."
Adriana expects the demand for herbs to continue increasing in the future. "Herbs are currently a hot item. Consumers are increasingly concerned about health issues and herbs fit perfectly into the picture, which is great for us, of course."
For more information:
Adriana Chelli
Les herbes du Roussillon
Chemin du Pas de l'Arbre Blanc
66700 Argeles/mer - France
T: 04 68 81 61 03
F: 04 68 81 20 17
[email protected]
www.lesherbesduroussillon.com
