In the fruit and vegetable sector, only a handful of companies are active on Twitter. Vroegop-Windig in Amsterdam, best known as a wholesaler and importer of potatoes, vegetables, fruit and exotic, has recently converted to Twitter. According to marketing employee Marjoram Okkinga, it was a step that could no longer be put off.
Although Vroegop-Windig was not very active online until recently, the company was aware of the impact that social media can have as a communication tool. Research done by an intern, on the potential of social media, relieved the company of its cold feet. Marjolein: "The intern now explores how we can improve our online positioning. This includes for example the website, but also the use of social media."
This has resulted in a Twitter account that is actively used. The company now has 460 followers. "We achieved this by testing different types of tweeting messages. We are still in the experimental phase I guess, but it seems to be going well. As long as the messages aren’t random, but have a structure or a purpose behind them. We are currently looking at what we want to achieve beyond this."
Retweets are a good indicator of Twitter messages being read and appreciated. The experiences so far have been uneven. Some messages are barely responded to, others register quite effectively. "A link to a press release is regularly forwarded. We find that the more personal the message, the more response we get.”
twitter.com/vroegopwindig
