Camposol preparing for new asparagus season after successful 2013
About 63% of the total volume 2013 was sold as fresh produce, 27% preserved and 10% frozen. The last five years showed a clear trend toward the fresh produce which in 2009 accounted for only 35% and in 2014 will represent about two thirds of the total volume. In contrast, the percentage of preserved products diminished constantly, while there were relatively little variations regarding the percentage of frozen products. However, this doesn’t mean that sales of preserved products decreased, but the fresh sector just grew much more quickly than the other formats.
Asparagus
Camposol is now in the midst of preparing for the white asparagus campaign for Easter. In 2013, their asparagus sales (white and green) reached a value of approx. 63.4 million USD, 6.9% down from the previous year. About 30% of the white asparagus is commercialized as fresh produce and the major part of the volume preserved, while green asparagus is basically offered as fresh produce. With regard to white asparagus, the company is planning to maximize fresh sales during the next seasons.
Despite increasing production costs, labour costs alone account for 50% of the total costs, asparagus continues being an interesting product and will be offered also in the next years. In 2014, Camposol will plant 200 hectares, but still this will not be sufficient to maintain the harvest volume at the same level in the next future. In general, the whole sector in Peru expects a decrease in white asparagus volumes until the year 2016. Only in the following years the replanted areas will reach plain productivity again. This tendency will mainly affect the preserved asparagus and not so much the fresh white asparagus. Prioritizing the markets in an adequate way, Camposol will have sufficient volumes available to maintain their customer programs also in the forthcoming years.
Camposol will continue their asparagus promotional campaign in 2014, including tastings in selected supermarkets and a variety of POS material. This time the activities will have a different focus: Contrary to previous years, the objective is no longer to increase sales volumes but to communicate that the asparagus is a premium product and that, as in all markets, quality has its price.
To learn more about Camposol please visit us at www.camposol.com.pe.
For more information:
Beate Löwe-Navarro
BLN Communications
Tel: +49-421 - 59 14 35
Fax: +49-421 - 59 79 934
Email: [email protected]
www.bln-communicatións.com
