The Modi’® apple makes its way to the US
NAINN and Farmington Fresh, are in charge of the first production and marketing of the variety CIV G198 in the US, and are intending to plant an initial 200 acres (81ha) with the intention to reach 600 acres (242ha) in the near future, in California's Central Valley.
“Modì® is an incredible product: a grower-friendly apple with a smaller carbon footprint, something which is important to our customers. We're enthusiastic about this chance," commented David Rajkovich, founding partner Farmington Fresh. "The CIVG198 variety might have a remarkable impact on apple producers in California. Unlike other region such us Oregon and Washington State, California's Sacramento and San Joaquin Valley's growing areas are very hot and dry and we believe that these conditions make Modì®CIVG19 extremely appropriate to our region and climate".
“We are deeply interested in taking advantage of the value of the crop, using the small sized and slightly marked apples for slicing, something which will generate increased profit for the grower.” states Rajkovich. “The brand identity - red with a hint of yellow - as well as the Italian naming “Modì®” will help differentiate the CIVG198 variety from the others in our location on the west coast”, continues Rajkovich “To start with, we will focus on few retailers supporting Modì®, with promotions to the higher-end retail outlets, and will eventually introduce the Modì® apple to the club stores too.”
"We have confidence that Modì®'s superior internal pressures, its special flavours and storage qualities will further facilitate distinguish Farmington’s "Sweet Apple Bites" as the highest quality value added apple products on the market."
"The common aim of the Modì® International project is to develop the CIVG198 variety, aiding the exchange of best practices in the production segment , and coordinating branding policies for Modì® in the international market.” “We are really pleased to announce the entry of NAINN and Farmington Fresh into the project Modì® and we are confident that, as major players in the U.S. fruit, the new partners will offer their considerable know-how in production and marketing to the development the brand, "says Marica Soattin, General Director of the CIV.
Global production is currently around 18,000 tonnes per annum, mainly grown in Europe in addition to increasing amounts in Turkey, Serbia, Russia, Uruguay and Australia.
For further information
Marica Soattin
C.I.V.
Email: [email protected] www.civ.it
Jack Snyder
NAINN
Email: [email protected] www.nurserynet.com
