UK: Tesco relaunches premium food brand 'Finest'
The 'Finest' brand is worth £1.4bn in sales a year and according to Kantar Worldpanel data, is the fastest growing premium brand in the market. Over 12 million 'Finest' products are eaten in the UK every week. With today’s relaunch, Tesco is committing to lead the premium food market on quality and taste, reflecting how customers’ tastes have changed in the past 15 years and the importance they place on provenance, sustainability, ingredients, freshness and seasonality.
Tesco UK managing director Chris Bush says: “'Finest' is Tesco’s flagship food brand and our aim with today’s relaunch is simple – to be the best product on the market. It is already the fastest growing premium brand in the market, and we’ve reviewed every product in the range to be sure it’s fit to carry the 'Finest' brand. “We’re confident 'Finest' offers our customers the very best food on the market, at the accessible prices they expect from Tesco”.
Tesco buyers scour the UK and the world to source the best products for the 'Finest' range, and as part of the relaunch we have made hundreds of them even better.
For more information:
Tesco Press Office
Tel: +44 1992 644645
