Mega Image launches AB Cool Food in Romania
Romania is the first country where the Belgian Delhaize group has brought this new retail concept, explained Catalina Aldea, the commercial director of Mega Image. Most likely, the store in the Ion Mihalache Boulevard will be the only such outlet opened this year, but expansion will resume next year. However, company representatives refused to offer concrete expansion targets.
The AB Cool Food store sells some 600 products, ranging from frozen fruit, vegetables and meat products, to ready-meals, pastries, ice cream and cakes. The products are mostly Delhaize private labels or other imported brands. The store has a sales surface of 180 sqm.
Aldea said the launch of this new store should build trust in frozen foods among Romanian consumers. Most of them are reluctant when it comes to such products, fearing lack of freshness and quality, although this is not the case, she explained. At present, the consumption of frozen foods is mostly seasonal in Romania.
Mega Image has recently reached a network of 250 stores in Romania, out of which 100 are Shop&Go proximity stores (with a smaller sale surface than regular supermarkets) and the rest are Mega Image supermarkets.
Source: balkans.com
