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Romania: Carrefour signs franchise agreements with two new chains

Carrefour has signed franchise contracts with two new chains of Romanian supermarkets, one in Bucharest – Ilfov, and the second chain in the central city of Brasov. The franchise contract will change five shops from the Traditional Ecologic in Bucharest and Ilfov brand into Carrefour Express. While 15 stores under the brand Rost Com in Brasov will also add the Carrefour Express logo.

The new deal comes soon after Carrefour signed a similar franchise deal with supermarket operator Gulliver, under which the first two Gulliver supermarkets in Bucharest have already been re-opened under Carrefour’s Express brand. The brand, Carrefour’s local shop/mini market, has affiliated 24 franchised units so far, and runs three others directly.

A timeline for the re-branding of the stores has not been released at this stage.

Source: romania-insider.com
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