Spain: Eroski boosts consumer confidence with hypermarket revamp
Eroski said, "This new Eroski hypermarket model places particular emphasis on the quality of fresh food."
The new hypermarket will 'always communicate the origin of products' as well as offering personalized in-store advice on culinary uses and nutritional information of fresh food products, according to Eroski.
According to Eroski, the aim of the revamp was to "bring a new concept aimed at facilitating customer's daily shopping with low prices, personalized service to consumers and to promote fresh, healthy food in the region." The hypermarket will sell over 1000 local products. Commenting on the relaunch of the hypermarket, Jorge Merino, head of hypermarket sales at Eroski, noted that the newly-revamped hypermarket at Albacete offers three values that currently guide consumer purchasing behaviours: "health, savings and promotion of the local economy."
One novel innovation at the new Albacete hypermarket is a "Customer Classroom," which will be "dedicated to sharing customer information, recipes and advice for a balanced diet," as well as also providing a space for local meetings and seminars, according to Eroski.
Eroski has 8 hypermarkets in the region of Castilla-La Mancha, employing some 795 workers. The retailer deals with 252 suppliers from the local area, of whom more than 40 are private label manufacturers for the cooperative. In 2012, Eroski purchased local goods totaling €118 million from the suppliers of Castilla-La Mancha.
Source: esmmagazine.com
