UK: Study finds supermarkets enjoy highest customer loyalty
However, the research also highlighted low levels of customer loyalty across all major consumer-facing UK industries, despite the large number of loyalty schemes available on the high street.
Derek Eccleston, commercial director at eDigitalResearch, said: “Loyalty schemes have been a big success for retailers, restaurants and other consumer facing industries in the past several years. They give customers the best deal by encouraging them to visit a brand over and over again and were quickly adopted by consumers as they shopped around for the best deal."
“However, price isn’t always the key differentiator between brands these days. With profit margins being continually squeezed and retailers promising to price match, the overall customer experience has become even more important. With levels of loyalty across UK industries so low, building a good relationship with your entire customer base is essential and providing a consistent customer experience is key to that.”
Source; talkingretail.com
