Caprabo made a turnover of 1,418 million Euro in 2012; 4.5% less, as a result of the drop in consumption. The operating income has reached 10.5 million compared to the 19.4 of the previous year, also as a result of the drop in consumption and the supermarket's price reduction policies.
The contraction of private consumption has been particularly strong in Caprabo's main market: Catalonia, where the annual drop in consumption stands at 3.5%, while the average for the Spanish market has been of 2.4%.
The retailer closed last year with 356 supermarkets distributed between Catalonia, Madrid and Navarra, and over the twelve months, twelve new supermarkets were opened, nine of which were franchised. With them, Caprabo continues its expansion through franchised retailers, which will account for another 100 supermarkets in five years (the firm currently owns 21 franchised retailers).
The new points of sale have allowed Caprabo (which belongs to the Eroski Group and represents 20% of its turnover) to gain presence in a few towns: La Massana, Miralcamp, Cubelles, Tamarite de Litera, Santa Margarida i els Monjos, Falset and Sant Martà de Tous.
In 2012, the company, founded in Barcelona in 1959, invested seven million Euro to improve price competitiveness, while this year that strategy has continued with the sharpest price reduction in Caprabo's history, of up to 30% in more than 2,000 products.
In sum, the distribution chain has invested 87 million Euro over the past four years in price improvements to make them more competitive, especially in the current economic context.
CLUB CAPRABO
Another of last year's achievements, also focused on prices, was the re-launch of the Club Caprabo, offering new advantages to the more than 1.3 million people who regularly use the company's loyalty card.
The initiative has increased the share of credit card sales to over 75%, introducing discounts in various categories all year round and helping large families, which can save more than 500 Euro per year.
Caprabo defends that consumers should be able to choose from a wide range of brands, including their own, which represents 20% of the total and continues being one of the most important in the sector.
Source: Europapress
