France: Carrefour rolls out Courses Éco Discount aisle
The aisle's assortment is focused on low price food products, comprising of 400 SKUs. Courses Éco does not carry Carrefour's budget own label; the products carry no name brands or unknown brands.
The discount aisle was successfully trialled at Carrefour Sevran in Northeast Paris where store manager Thierry Lalo told LSA that the inclusion of Courses Éco has seen the store regain market share and lessen traffic erosion as well as enhancing the branch's price image.
Source: esmmagazine.com
