UK: Costcutter launches 'Independent' private label range
The brands have been registered as a trademark, along with a logo shared by all three ranges, which features a paper shopping bag with the word "Independent" on it. Spanning the three tiers from entry level to premium, the lines will comprise of some 700 products.
Costcutter's marketing director Ian Bishop said, “We are investing a significant amount of money into creating an own label that sets new standards. Our approach has followed that of any major new brand development, to allow retailers and consumers to identify with the new range.”
Source: esmmagazine.com
