UK: Lidl offers quickest shop
The research was gathered by an independent market data agency that sent 295 shoppers to purchase 50 staple food items representative of the average weekly family shop. The shoppers were asked to accurately record the start and finish times of their visit from the moment they entered each store to the moment they arrived back at their car as they visited stores in Glasgow, Manchester, Cardiff, and London.
The results showed that Lidl was the quickest supermarket by 20 minutes with the shop completed in 49 minutes. Sainsbury's was second quickest with 1 hour 9 minutes; followed by Morrison's with 1 hour 11 minutes; and Tesco's and Asda joint longest with 1 hour 18 minutes.
According to the data, consumers could save around 25 hours a year by doing their weekly shop at Lidl, compared to Asda and Tesco, or 1,584 hours or 66 days or 2 months over the course of their lifetime!
Source: kamcity.com
