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US: Food Link reports third year of growth

FoodLink, the network for fresh food retailers, wholesalers, growers and shippers, reported a third straight year of record growth in 2012. Growth was driven by new retail customers, expanded business with existing customers and a surge of new suppliers and service partners joining its online commerce network.

"This was a good year for FoodLink and an even better one for our customers," said Eric Peters, President and CEO, FoodLink. "Many of the early industry projects and efforts to increase efficiency and traceability in fresh food are being embraced by the mainstream, and there is no longer much doubt about the tangible benefits that come from improvements in growing, shipping and merchandising safe, fresh food while eliminating waste from the supply chain. FoodLink has long been a leader in this area, and we look forward to continuing that trend."

FoodLink is an online network that improves business across the fragmented produce and perishable goods supply chain. The network includes more than 2,000 retail grocers and their fresh food suppliers, including growers, shippers, carriers and third-party brokers and wholesalers. FoodLink helps retailers manage the fresh food category to source the highest quality products at competitive prices while reducing waste and that contribute to higher food costs. For suppliers, FoodLink is a sales and traceability platform that simplifies managing orders, complying with food safety and traceability requirements, tracking shipments, responding to change requests and receiving payment.

In 2012, FoodLink moved decisively into the market for produce traceability (PTI) solutions by acquiring pioneering SaaS solution provider TrueTrac LLC. TrueTrac's suite of products enables growers and shippers to electronically track the origins and movement of fresh food through the supply chain, and to comply with new food safety regulations while supporting consumer demand for more information about the source and freshness of their food.

FoodLink added United Supermarkets to the network in 2012 and enabled customers to directly transact with high volume buyers such as Costco as well as regional brands such as Stater Brothers, Inc. FoodLink also brought new inventory management capabilities to longtime customer C&S Wholesalers and expanded business with fresh food buyers such as Ahold USA, Topco Associates, Associated Wholesale Grocers, Roundy's Supermarkets and Unified Grocers.

Source: marketwatch.com
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