Auchan unveils new fresh produce emphasis
Vincent Mignot, CEO of the French retailer's domestic operations, said, "This is a brand new concept that has nothing to do with those already existing within the group or the competition." The Lille-based group will open the first Multifrais store in March in the Paris region, Mignot told press.
Some retail experts have pointed out the conflicting nature of combining the time-saving Drive format with a fresh produce offering which will require shoppers to leave their cars in order to make their selection.
Source: esmmagazine.com
