US: Ahold's Peapod targets advertising
The Branded Audience Networks, which includes online retailers, will uses the browsing behavior of Peapod customers in 22 markets nationwide as the basis for ad-targeting opportunities across the web.
“At Peapod we’ve built an incredible asset that’s used by millions of busy online grocery consumers every month,” said Peapod Interactive Vice President and Managing Director Tim Dorgan, in a statement. “Looking at the advances in today’s advertising technology, we saw an opportunity to partner with OwnerIQ to further leverage this asset and create new kind of advertising solution for today’s media buyer.”
Source: supermarketnews.com
