Canada: New mini San Marzano tomato with olde world flavor

Heavenly Villagio Marzano is an authentic Mini San Marzano tomato originating in Europe and exclusive to Village Farms, who are the first to offer this new variety to customers in North America. With a better than anticipated response and a sold out season the company is ramping up production for 2013. Sought after by chefs and foodies alike, consumers are also asking grocers for the tomato by name. Heavenly Villagio Marzano is a great snacking tomato sold in convenient grab and go bags. In addition to the 1lb bag, Village Farms is featuring a new 10oz bag at PMA this year. Ideal for the health conscious consumer, it is a versatile tomato wonderful for snacking or salads, stuffed as an appetizer, cooked into a sauce, or try fire roasting to bring out the tomatoes unique flavor.

Part of Village Farms, “Olde World Flavor” collection, Heavenly Villagio Marzano, “Has the authentic tomato flavor experience that is highly desired but generally lacking in many varieties on the market today”, says Helen L. Aquino, Marketing Manager for Village Farms. Aquino continues, “We hear this over and over again from consumers; Heavenly Villagio Marzano has Garden Fresh Flavor.”

Visit Village Farms at this year’s PMA Fresh Summit in Anaheim at booth number 2510 to see all of the exclusive varieties from the Village Farms collection or visit www.villagefarms.com