Iceland's gone to mum!
UK: Iceland to reopen online shopping channel
Iceland commenced with online ordering in advance of most of the competition, but closed it down in 2006 - after 10 years of trying to make it a success - after the supermarket's owner, Big Food Group, broke up.
At the time, co-founder and chief executive Malcolm Walker, said that the web operation was "slightly profitable", but the company needed to focus on the core business that had been neglected by Iceland's previous owners.
The decision to re-open the store was taken just three months ago, he added. "We had a fairly successful online business in 1996, which was the first national grocery online delivery service in the UK."
That was well before the advent of broadband and universal internet access. "Now, most of our customers have computers and it seems a logical thing to do," said Walker.
Source: computing.co.uk
