Brazil: German consumers taste Brazilian papaya

Twenty stores from the supermarket chain "Rewe" in the Hamburg region, Germany, received spreading actions for Brazilian papaya between the 19 and the 21 of April. The marketing campaign by the Brazilian Association of Papaya producers and exporters (Brapex), in collaboration with the Brazilian Institute of Fruit (Ibraf) and the Brazilian Agency for Exports Promotion (Apex), showed the qualities of the fruit produced in Brazil to local consumers.

Exhibition of the Formosa papaya

As happens every year in the international market, Brapex created an action to promote the Brazilian papaya, with tastings in selling points. This year, a logo for the campaign was created, in the local language of the destination market, apart from the development of promotional material to support the tasting actions, like a personalized stand for tastings, an informative leaflet with recipes and uniforms with the logo.

Exhibition of Golden papaya

For the Brapex vice-president, Rodrigo Martins, apart from allowing a direct contact with the fruit and a closer relationship between product and consumer, tastings attract new consumers. "Who didn't know the Brazilian papaya got to know it then", he affirmed.