UK: Waitrose extends tesco price match
He said the supermarket chain would continue to provide over 1,000 products on offer and would provide free delivery on all online grocery orders of £50 or more.
Waitrose, with a UK market share of about 4.5%, has been outperforming rivals for several years.
"This decision should help to reassure Waitrose's client base about its base pricing and also nullify some of the benefit that has accrued to Sainsbury from what has been a remarkably effective 'Brand Match' initiative," said Shore Capital analyst Clive Black.
He noted that Waitrose is also matching online grocer Ocado's price claims versus Tesco, "somewhat nullifying the on-line specialist's value proposition too", while its free delivery offer represents "a material challenge" to Ocado.
Source: www.telegraph.co.uk
