Thanks to the exclusive collaboration with Esselunga supermarkets, the Italian company Rivoira Giovanni & Figli SpA launches its 100% Ambrosia fresh apple juice.Marco Rivoira explains: "This product is a proper 100% Ambrosia fresh apple juice, without sugar and preservatives added."
The product has sold at Esselunga for about three weeks. "It is only a test at the moment, there are some bottles in refrigerator cases. Juice shelf life is 12 days" Marco Rivoira explains.
The 100% Ambrosia fresh apple juice is obtained removing the apple core and then cutting, centrifuging and bottling the rest. Production process is realized by the company SOLFARM.
"From this week we start with sales in Spain and Middle East of an aseptic squeezed product, produced by Alpenfrucht and the bottled by SOLFARM. This kind of product, bottled under sterile conditions, has a shelf life of 18 months, without adding preservatives," Rivoira says.
"We see in the next years a stable production, guaranteeing the covering of costs of industrial products. Marketing for 12 months is expected in the future, with the aseptic squeezed product sold usually in grocery department. On the contrary, fresh juice sold in refrigerator cases will follow the fresh apple marketing campaign, from October to April. Estimated volumes for next years vary according to the availability of industrial product, about a few million bottles, in different sizes."
Contact:
Rivoira Giovanni & Figli S.p.A.
Via Pomarolo, 88
12039 Verzuolo (CN) - Italy
Phone:
+39 (0)175 280800Fax: +39 (0)175 280850
Email: [email protected]
Web: www.rivoira.it
