UK: Tesco has lowest market share for seven years
Tesco has admitted it messed up its Christmas pricing, during which time it was locked into a price war with Asda, Morrisons and Sainsburys.
Iceland have soared to their highest market position in 10 years and Aldi and Lidl have also seen gradual increases.
Sainsburys has achieved a slightly higher market share of 16.7%, up from 16.6% last year.
Asda, more significantly, increased its share from 16.9% to 17.5%.
Meanwhile Tesco dropped below 30% market share for the first time in 7 years. It does, however, still have a considerable lead on its competitors.
Source: www.guardian.co.uk
