Products with kale saw boosted sales in 2016
Between, Feb. 2016 and Feb. 2017, sales increased by as much as 391% for frozen breakfast entrees with kale, 143% for fish food, vitamins and supplements 125%, and pasta sauce with kale by 60%. Kale on its own however, only saw dollar sales increase by about 5% over the last year, according to the Nielsen data.
“Companies can add a dash of kale to make any food, including junk food, look like a superfood,” said Lindsay Moyer, a senior nutritionist at the nonprofit advocacy group Center for Science in the Public Interest. “Kale is sometimes a marketing ploy that gives foods a health halo.”
Food lovers and nutritionists have been on the kale bandwagon for the past decade, contributing to an increase in kale production of nearly 60 percent between 2007 and 2012, according to the U.S. Agriculture Department. Sales have shown no sign of slowing down since then.
source: fooddive.com
