The new fun-sized products, which have been given names and packaging designed to appeal to and engage with a younger audience, include:
- Mini Broccoli Trees
- Cauliflower Clouds
- Sweet Potato Piggies
- Romanesaurus Rex (mini romanesco)
- Unicorn Carrots
The products will be piloted in all Lidl stores across England, Scotland and Wales until the end of March subject to availability. If the range is successful, the supermarket will look to stock it on a permanent basis and expand the range.
Emma Byrne, Lidl’s Head of Fresh Produce, who spearheaded the pilot, commented: “At Lidl we’re always looking at new and innovative ways to make parent’s lives a little easier. Following the success of our fun sized fruit and veg range, we made the decision to take the additional step of introducing new product names and designs that are geared towards getting kids to eat quality, healthier food.
“We’re incredibly hopeful that the pilot will do well and are already in the process of exploring additional range options.”
source: fmcgmagazine.co.uk
